content marketing is a part of digital marketing. It focuses on creating and distributing online content to attract, engage, and convert an audience through digital channels.
Role of Content Marketing in Digital Marketing
Content marketing supports almost every digital marketing channel:
1. SEO (Search Engine Optimization)
- Blog posts
- Website pages
- Long-form guides
2. Social Media Marketing
- Posts, reels, stories, carousels
- Short videos and visuals
📌 Content drives engagement, shares, and followers.
3. Email Marketing
- Newsletters
- Educational emails
- Welcome sequences
4. Paid Ads
- Ad copy
- Landing page content
- Video ads
5. Brand Building
- Storytelling
- Case studies
- Testimonials
